Blackpool’s salon trade doesn’t live on the Promenade. It lives on the shopping parades where people actually get their hair done: Highfield Road in South Shore, Red Bank Road in Bispham, Whitegate Drive, Layton’s square, Waterloo Road, Central Drive and the streets around the town centre. Most of your clients are regulars from a mile or two away - plus, if you’re anywhere near the seafront, a steady weekend trade of visitors and hen parties wanting a blow-dry, nails or a fresh trim before a night out. A good website has to work for both: easy for locals to book again, easy for someone new to find you, see your work and trust you with their head.
What we build for hairdressers, barbers, beauticians and nail techs
Hairdressers, barbers, beauticians, nail techs, brow and lash artists, tanning and aesthetics rooms - the website each one needs is roughly the same. Most salons run their whole shop window on Instagram, and that’s fine - until someone Googles “nail salon Blackpool” or “barbers near me” and you’re nowhere. A website doesn’t replace your Instagram; it’s the thing Google can actually rank, with your booking link, prices and reviews all in one place. Typically that means:
- Online booking that fits how you already work. If you use Fresha, Booksy, Treatwell or a salon system with its own booking page, we wire it straight in so clients can book at 11pm when they remember, not just when you’re open. Prefer the phone? We make your number and WhatsApp one tap on mobile.
- A proper price list. Services, prices, how long each takes. When your prices change, message us and we update it - edits are included in the monthly fee, so your website never quietly drifts out of date.
- Galleries and before-and-afters that do the selling for you. Balayage, fades, sets, brows - your best work, shown properly, not buried in a feed.
- Reviews front and centre. Your Google reviews are the single biggest reason a new client picks you over the salon two doors down, so we put them where people can see them.
- Your team and your chairs. If you rent chairs or rooms to self-employed stylists, techs or therapists, we can give each their own section - and a page for the chair-rental side too, if filling chairs is part of your business.
Everything is built mobile-first, because almost everyone booking a haircut is doing it on their phone.
Why pay-monthly makes sense for a salon
Salon margins are tight - rent, stock, staff or chair fees come out before you do. Dropping a couple of thousand on a website rarely makes it to the top of the list, which is why so many Blackpool salons never get past a Facebook page (pay-monthly versus paying upfront is worth five minutes if you’re weighing it up). Our package is £99 to set up, then £29.99 a month, and that covers the design, hosting, your domain, business email, security and 3 content edits a month. New treatment? Price rise? New stylist joins? We update the site - it’s already paid for.
Getting found: local SEO for Blackpool salons
Nobody travels far for a haircut, so the game is being the salon that shows up when someone nearby searches. We set every salon site up for it: pages built around what you do and where (“hair salon Bispham”, “barbers South Shore”, “nail salon Blackpool”), proper page titles, fast load times and the structured data Google uses to understand a local business. We’ll also help you sort your Google Business Profile - the map listing that appears for “barber near me” - so your hours, photos and reviews match your website and reinforce each other. It’s unglamorous work, but it’s the difference between being found and being invisible - and if you’d rather we ran it for you continuously, that’s our SEO campaign.
Questions salon owners ask us
Do you need to visit my salon?
No - almost everything happens over WhatsApp and email, which suits owners who are on their feet with clients all day. We’re based at the Blackpool Enterprise Centre on Lytham Road, so if you’d rather sit down face to face, that’s easy to arrange too.
How much does a salon website cost?
£99 to set up, then £29.99 a month - design, hosting, domain, email, edits and support all included. An online shop for gift vouchers or products is £19.99 a month on top - you pay Stripe’s card fees and nothing else, no commission on sales.
Do you build websites for barbers as well as salons?
Yes - same package, same £29.99 a month. A barber shop website usually needs less than a salon’s: a clear price list, opening hours, a map, your Instagram, and either a Booksy-style booking link or a plain “walk-ins welcome” line so nobody wastes a trip. If you take both walk-ins and appointments, we make both obvious on the first screen.
Can my clients book online through the website?
Yes. If you already use Fresha, Booksy, Treatwell or your salon software’s own booking page, we link or embed it so clients book straight from your site at any hour, and that’s included in the monthly fee. If you don’t have a booking system, our own online bookings add-on is £9.99 a month. Either way your number and WhatsApp are one tap on mobile for clients who’d rather message.
How quickly can it be live?
Usually within a week of getting your content - prices, photos, opening hours. If your camera roll is full of your best work, you’re most of the way there already. We can also arrange professional photography of your salon, quoted separately.
Do I own the website?
Your domain is registered in your name from day one. After 12 months with us the website and its files are yours to keep as well; leave before that and the build stays with us, but your domain and content always go with you (£15 admin to move the domain early). Cancel any time with 30 days’ notice - there’s no exit fee.
Ready when you are
Send us your Instagram and your price list and we’ll tell you straight what a website could do for your salon - no jargon, no hard sell.
If you’ve already got a website, start with the free website check - a minute, no email needed, and it’ll tell you honestly whether yours needs the work. If it does, we can take it over and rebuild it on the same £29.99-a-month plan, keeping your domain.