Free website check, Blackpool: is your site actually any good?
A free website check for Blackpool and Fylde Coast businesses, built by a Blackpool web design studio: type in your web address and about a minute later you'll know how fast it loads on a phone, whether Google can find you, whether customers can, and what's quietly costing you business. No email needed - the results appear on the page, in plain English, including which fixes you can do yourself. It works on any website, anywhere.
What we check, and why it matters
Six checks, each one tied to something that costs a small business customers: a page that loads slowly on a phone, a site Google cannot find, an address Google cannot read. The score is a starting point; the explanations underneath it are the useful part.
We ask Google itself how fast your site loads on a phone - the same measurement Google uses when deciding rankings. Slow sites lose visitors before they’ve seen anything, and lose rankings to faster competitors.
Some sites accidentally tell Google to go away - a leftover “noindex” instruction or a blocking robots.txt from when the site was built. We check for the blockers, and only report what we can actually verify.
The blue link and the two lines under it in Google results are written by your site. Missing or bad ones mean Google improvises - and searchers scroll past. This is the cheapest fix in SEO.
Google decides who shows for “near me” searches partly from the address on your website and how it’s marked up. No address, no map pack - simple as that.
If a customer can’t see how to ring you within five seconds, they go back and pick someone else. We check a phone number and email are actually findable on the page.
When someone shares your site on Facebook or WhatsApp, does it show a proper card with an image - or a bare grey link? Word-of-mouth is your best marketing; this decides whether it looks the part.
The speed number comes from Google's own measurement system, and the rest is read from your site the way Google reads it. We publish the same scores for our own client work - measured, not claimed, both ways. If you'd rather understand the whole picture first, our free guides give the method away.
Jargon, translated
The report avoids jargon where it can. Where a word has to appear because Google uses it, this is what it means in plain English.
A hidden note on a page telling Google "don't list this". Useful on purpose, disastrous by accident.
The three businesses with the map at the top of a "near me" search. Where local customers actually click.
A small file that tells search engines which parts of your site to skip. A leftover one can hide the whole site.
Your address written in a format Google reads as data, not just words on the page. That's what feeds the map.
Fair questions
Is it really free? What’s the catch?
Really free, no catch, no email address required - the results appear right on the page. The PDF report is the only thing we ask an email for, and that's optional. We built it because it shows what we pay attention to better than any sales page could. If your check comes back full of green, we'll happily tell you your site's fine and wave you off.
Will you see my results?
The check runs on our server, so technically yes - but nothing is done with it unless you ask for the PDF - nobody rings you, and you won't end up on a list. If you want our opinion on your results, you come to us: WhatsApp us the link and we'll tell you honestly what's worth doing.
Why doesn’t it tell me how many pages Google has indexed?
Because we can't measure that honestly from outside - an accurate answer needs access to your Google Search Console, and tools that claim to know it from outside are guessing. We only report what we can verify: whether anything is actively blocking Google from your site. “Measured, not claimed” is rather the house rule.
Why isn’t my website showing on Google?
Usually one of three things. Google has been told to stay away - a leftover “noindex” tag or a robots.txt block, and the check looks for both. Or the site is too new or too thin for Google to have bothered with yet. Or it is indexed but sitting on page four because faster, better-described competitors are above it. Run the check first: if “Visible to Google” comes back red, that is the whole problem and it is often a ten-minute fix. If it is green, the job is ranking rather than indexing - our free guide on getting your business on Google covers the first steps, and if you would rather it was done for you, local SEO for Blackpool businesses is £99.99 a month, month to month, no contract.
Is this the same as a website audit?
It's the quick, automated version. A website audit from an agency normally means a person going through every page, the searches you should be found for and what your competitors are doing - and it is normally paid work. This is six checks that take a minute and cost nothing, which is enough to tell you whether the site has a real problem and roughly where. If you want the human version, send us the link to your report on WhatsApp and we'll give you a straight written opinion for free - no call, no list.
My site scored badly. Now what?
First: don't panic - every red item on that report is fixable, and some are marked as jobs you can genuinely do yourself. For the rest, everything the tool checks comes as standard on our £99 + £29.99-a-month plan, including rebuilding sites that scored badly for someone else. Or start with our free guides - the website checklist covers most of it.
Do I have to be in Blackpool to use it?
No - it checks any website anywhere, and plenty of people run it from the other end of the country. We mention Blackpool because that's where we are: we're a Blackpool web design studio on the Fylde Coast, so if your check comes back badly and you'd rather someone local sorted it, we're in Blackpool, Lytham, Poulton, Cleveleys and the towns around them rather than a call centre. If you're further afield we still work with you - it's all done online either way.
Can I check a competitor’s site?
You can check any public website - yours, a competitor's, one you're thinking of buying from. Knowing where the competition is weak is half of local SEO.
How is the speed score measured?
We ask Google's own PageSpeed system - the same one at pagespeed.web.dev - so the number is Google's, not ours. It simulates a mid-range phone on a mobile connection, which is deliberately tougher than your office wifi: that's the visitor worth worrying about. It also means the check takes up to a minute - real measurement does.
Checked it? Let's talk about it.
We'll tell you honestly what's worth fixing, sometimes the answer is "nothing", sometimes it's an afternoon's work, sometimes it's a rebuild. Most of our sites are live within 7 days of receiving your content.