Four screens that tell the story
The chalk dust
The finishing touch is the one you almost don't notice. The dark hero's chalk handprint drifts with a few hundred dust motes - hand-written WebGL, raw shaders, no libraries - that scatter away from your cursor like chalk off a lifter's hands. It's desktop-only, it loads after the page has painted, and it costs the store's performance and accessibility scores nothing.
That discipline - the effect earns its place or it doesn't ship - is the same rule behind the Illuminations scene on our own homepage. Same technique, two volumes: a quiet detail on a client's store, the full switch-on on our shop window. If you've seen our hero light up, this is where that restraint comes from.
Measured, not claimed
During the build we cut the mobile main-content render time from 35.8 seconds on the old imagery pipeline to 5.0 seconds - WebP images, responsive banners, and a hard rule that nothing blocks the first paint. Measured live on Google's own PageSpeed infrastructure (13 Aug 2026), mobile performance scores: product finder 99, shop 97, homepage 91, and 81 on a product page carrying the full live payment stack - every one of them with 100 for accessibility, best practices and SEO, desktop performance of 99–100, and zero layout shift, so the page never jumps under your thumb. Measured the same hard way as the rest of our work - verify it yourself.
The longer story of the build - what we refused to list, the compliance work behind the honest copy, and why the admin ended up with three buttons - is on the blog: Building SportSupplements.uk.
Why this matters if you don't sell supplements
Because every piece of it - the honest pricing, the warnings that put the customer first, the admin built around one person's actual comfort with computers - is just listening, turned into software. Most clients need the £29.99-a-month website. When you need a shop, we build those too, with the same care. See what we build, or tell us about yours.