A kitchen design website for Buckinghamshire: Laker Kitchens, built around a free home visit.

The brief: one site, one name, one phone number

Laker Kitchens visits homes across Aylesbury and the surrounding towns, measures up, designs the kitchen around the room and gives a written quote. The brief was simple: one website under one name, with one phone number, covering the kitchens, the worktops and, later, an online shop - and every page leading to a free home design visit.

The business signed up on 18 October 2026. The first design was on our staging server on 20 October, the day the first door photos arrived, and the site went live on 2 November on a bespoke WordPress theme with no page builder, hosted on our own UK servers.

Three screens that tell the story

lakerkitchens.uk

The homepage

The phone number large in the header with the opening hours beside it, and one next step: book a free home design visit. The kitchen photo is a colour switcher - tap a paint colour and the same kitchen is shown in it. On a phone, a Call and Book bar stays at the bottom of the screen.

lakerkitchens.uk

Kitchens they have designed

Eighteen real customer kitchens, each with its own page: before and after photos, what was done, and what the customer said. They are kept apart from the makers' photos, so nobody mistakes one for the other.

lakerkitchens.uk

Worktops from twelve makers

Quartz, porcelain, sintered stone and natural stone in hundreds of colours, grouped by maker. Colour names and maker claims were checked against each maker's own information before they went on, and colours a maker no longer lists were left off.

Built from the photos, and honest about them

Kitchen doors come from the makers as folders of photos, and there were a lot of them. Rather than hand-build each page, the site is generated from those folders: four collections by budget - Essential, Signature, Premium and Bespoke - each with its door ranges, photos and colours grouped by finish. Where a maker photographed the same kitchen in every colour, tapping a colour swaps the photo. Themed kitchens, other rooms, worktops and customer kitchens follow the same pattern, and the sitemap now lists 148 pages.

Makers' videos play from the site itself, not YouTube, so no adverts or competitors' videos appear underneath. Every picture is what it says it is: the themed kitchen and other room pages say their photos and videos come from the makers and suppliers, computer-made pictures are labelled as illustrations, and only the business's own jobs appear under customer kitchens. The words follow the same rule - there is no showroom, so the site never claims one, and explains instead how a private visit to a trade showroom can be booked.

Behind the scenes, the design-visit form saves every request in wp-admin before emailing it and stops spam without a captcha, and the site tells Google what the business is, its opening hours and which towns it covers. Visits are counted with cookieless analytics, so there is no cookie banner in the way.

Measured, not claimed

Tested on Google's own PageSpeed servers on 8 November 2026, the homepage scores 100 for performance, accessibility, best practices and SEO - on mobile and on desktop. On a mobile test the main content appears in 1.7 seconds, and the whole page weighs 252 KiB. Verify it yourself, or put your own site through our free website check to see how it compares.

Why this matters if you are nowhere near Blackpool

Because where you are makes no difference to how we work. Laker Kitchens is in Buckinghamshire, a long way from the Fylde, and the whole job - the photos, the questions, the checks, the launch - happened by email and WhatsApp, with everything in writing. That is how we work with every client, so the plan and the price are the same in Aylesbury as they are in Blackpool. See what we build, or tell us about yours.

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