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Case study · Local services

A driving school website for Blackpool: Automatically Drive Right, ready for its new owners.

Automatically Drive Right has taught automatic driving lessons in Blackpool since 2009. When the founder retired in October 2026 and handed the school on, we moved it off an old Wix site onto a new one built around a single job - turning a learner's first look into a message. It went live the day after the go-ahead, and it scores 100 on every one of Google’s PageSpeed tests, on mobile and desktop. A site like this on our plan is £99 setup, then £29.99 a month.

Client
Automatic driving school
Where
Blackpool & Lytham St Annes
Build
Custom WordPress theme, off Wix
Live
The day after the go-ahead
PageSpeed
100 on all four tests

The brief: a fresh start that still feels like the same school

The old site was a few years out of date: it still mentioned offers the school no longer runs, and enquiries came through a contact form that did not work well for them. The new owners wanted a site that told learners the truth today - one automatic car, one instructor, £60 for a 90-minute lesson, pay as you go - and made it easy to get in touch.

So every section points at the same place: a WhatsApp message, a call or text, or a short enquiry form. The founder's story stays on the site too, because the school has a reputation for helping nervous learners and that is worth keeping. The site went live on 21 October 2026, on a custom WordPress theme with no page builder, hosted on our own UK servers.

Four screens that tell the story

driveright-blackpool.com
The homepage - screenshot

The homepage

What a learner wants to know, before they scroll: automatic lessons in Blackpool, £60 for 90 minutes, pay as you go, picked up from home. WhatsApp and call buttons sit right under it, and a line shows when new pupils can start - set by the owners from their phone, so it is never out of date.

driveright-blackpool.com
Will Stewart pick me up? - screenshot

Will Stewart pick me up?

The pick-up area drawn as a road sign: the postcodes he collects from at home, and the ones where lessons start from the school's base. Type in a postcode and it tells you which. Each area links to its own page about learning to drive there.

driveright-blackpool.com
The pass board - screenshot

The pass board

Every pass, with the photo and the instructor's own post from the day, newest first and grouped by year. Zero-fault passes get a gold ribbon. New passes go on from a phone, so the board keeps growing without us.

driveright-blackpool.com
Enquiries the way they work - screenshot

Enquiries the way they work

WhatsApp, call, text or a short form that asks for the postcode and where the learner is up to, so the first reply can be a useful one. When the diary is full, a waiting-list button takes over the job.

Built for the owners to run from a phone

Driving instructors are in the car all day, so the admin is built for a phone: a set of screens for passes, tips, reviews and enquiries, a photo button that opens the camera, and one switch for whether the school is taking new pupils or running a waiting list. Every enquiry is saved there before it is emailed, so a full inbox never loses a learner, and bots are filtered out without a captcha for learners to fight.

Nothing useful was lost in the move. The blog posts that still fit and all 22 reviews came across from Wix, and every old Wix address forwards to its new home. There is a page for each area the school covers, from Bispham to Lytham St Annes, each with its own questions answered, and behind the scenes the site tells Google exactly what the business is, what it charges and where it teaches. No pass-rate claims and no star-rating markup: the pass board shows the real thing instead.

Measured, not claimed

Tested on Google's own PageSpeed servers on 8 November 2026, the homepage scores 100 for performance, accessibility, best practices and SEO - on mobile and on desktop. On a mobile test the main content appears in 1.7 seconds, and the whole page weighs 252KB, pass photos included. Verify it yourself, or put your own site through our free website check to see how it compares.

Why this matters if you do not run a driving school

Because it is what any local service business needs: the price told plainly, the area you cover made obvious, real proof from real customers, and one clear next step on every page. If you have taken over a business, or your site still describes how things were years ago, that is the standard £29.99-a-month build. See what we build, or tell us about yours.

Driving school websites: the questions we get asked

How much does a website for a driving school or instructor cost?

The same as any site on our plan: £99 setup, then £29.99 a month for the design, UK hosting, SSL, business email, 3 content edits a month and support. There is no extra charge for a pass board, area pages or an enquiry form - they are part of the build. The full breakdown is on the pricing page.

Can you move my driving school off Wix without losing anything?

On this site we brought the blog posts that still fit and all 22 pupil reviews across from Wix, and every old Wix web address now forwards to the matching page on the new site, so links people had saved and pages Google already knew still work. The domain can stay where it is while the new site goes live and be moved later.

Can I add passes and posts myself?

Yes. The owners have their own simple admin screens, built for a phone: add a pass with a photo straight from the camera, post a tip, add a review, set when new pupils can start, and see every enquiry. Anything bigger than that is covered by the plan's 3 content edits a month - send it over and we change it.

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